Harley-Davidson Connect Service

Harley-Davidson Connect is a premium service within the Harley-Davidson mobile app that provides security and bike status monitoring.

My Role

I led the team at MullenLowe Profero working on the design of Harley-Davidson’s H-D Connect service for its iOS app and collaborated with the external team working on the development of the app. The team at MullenLowe was formed by 1 UX designer, 2 Visual Designers, 1 Product Manager, and me, as the design lead.

The scope

8 months to design, broken down into 4 phases. Launched in late 2019.

Bike Security

The H-D Connect service comes with a security feature that would allow the rider to get notified via push notifications when the location of their bike has changed and confirm either if the bike is safe or it has been stolen. In the case the app doesn’t detect/notify of any change in the location, the rider would be able to manually report the bike if stolen.

H-D Connect service activation

We designed a step-by-step activation process indicating every detail of the process to the rider. As this was something new, being very clear was paramount.


More about the service

The design of the H-D Connect service took about 11-12 months. There were many people involved in the process, but what made this special was the collaboration between Harley-Davidson and the agency, MullenLowe Profero – it was one of the best collaborations I’ve been part of.

Learn more about the H-D Connect service here