Carlos is a visual designer and an art director who has spearheaded consumer-facing digital experiences for Weight Watchers, Monster, Harley-Davidson, Vitamin Shoppe, and Century 21. He’s also created advertising campaigns for Johnnie Walker, Jägermeister, and Honey Bunches of Oats, among others.
He’s originally from Chimbote, Peru and immigrated to the United States at age 14 and received a Bachelor’s Degree in Human Resources Management and a minor in Graphic Arts from Baruch College, CUNY.
Throughout his years in advertising and graphic design, he’s worked on ad campaigns for brands like Johnnie Walker, Honey Bunches of Oats, Cigna, The United States Postal Service, Jagermeister, Kroger, Ralph Lauren Fragrances, Post Foods, Diageo, Valeant Pharmaceuticals and OppenheimerFunds.
His experience ranges from branding to advertising and product design.
Previously, he has led the visual design team at MullenLowe Profero NY as Associate Design Director. Creating digital experiences for companies like Harley-Davidson, Monster, Century 21, Vitamin Shoppe and Kaiser Permanente.
Carlos has also worked as visual designer at WW (formerly Weight Watchers) and led the visual design for the CRM platform and worked and led the visual design of the first video platform for WW – Connecting with Oprah.
Outside of work, Carlos is proud of his heritage as a Peruvian immigrant. He and his wife have turned their passion for travel and photography into a business and they take every opportunity to try new cuisines, even if it’s in their own backyard in Queens, NY.