Cove Brand Design
Role: Design Lead
The problemFeelmore Labs, the creators of Cove, a unique wearable that helps users sleep better and stress less, faced challenges with their visual brand identity. While they had a logo and a basic color palette, they were dissatisfied with both and lacked a cohesive system to represent their innovative product effectively.
ApproachTo address this problem, I collaborated with their Creative Director to develop an entirely new visual system for the brand. Inspired by the shapes of the logo and the functionality of Cove, I designed a more cohesive and impactful identity. I also created a comprehensive style guide to ensure consistency and clarity across all brand expressions.
The pattern is inspired by the shape of the logo, and represents the stimulus created by the product in the form of “waves”.
