Honey Bunches of Oats TV Spot

The brand’s communication goal was to position Honey Bunches of Oats as the premium cereal of choice for those who live life to the fullest. Taking advantage of the brand’s role in owning positivity, we used stop motion and the actual product to illustrate those mundane but amazing moments that make each day better.

My role
I worked on the concept and led the art direction of the TV spot.


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