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Every Door Direct Mail® Rebrand

The United States Postal Service asked us to create a direct mail piece to promote their tool called Every Door Direct Mail®. This tool allows business owners to geo-target specific households within a certain mile range or street.

After careful review of the tool, we realized it needed a face lift so we presented an entire re-brand proposal for the tool – along with the direct mail piece design the client had originally asked for.

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The Direct Mail piece

With the direct mail piece, we wanted to create something special to capture how the United States Postal Service delivers more than just packages – creating human connections with its consumers. Given their commitment to serving small business owners, we developed an idea for a direct mail piece that would allow USPS to deliver small words of inspiration and encouragement to these entrepreneurs.

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