My full name is Carlos Gabriel Jara Noriega, I’m an art director and graphic designer living in New York. I’m also a foodie, salsa fanatic and Peruvian.

I’m originally from Chimbote, Peru and immigrated to the United States at age 14. I received a Bachelor’s Degree in Human Resources Management and a minor in Graphic Arts from Baruch College, CUNY.

Throughout my years in advertising and graphic design, I’ve worked on national campaigns and projects for iconic brands like Johnnie Walker, Honey Bunches of Oats, Cigna, The United States Postal Service, Jagermeister, Kroger, Ralph Lauren Fragrances, Post Foods, Diageo, Valeant Pharmaceuticals and OppenheimerFunds. My experience ranges from branding to advertising and product design.

I’m currently leading the visual design of the CRM (includes voice and chat), Search and Tracking products for Weight Watchers on all platforms. Previously worked and led the visual design of the first video platform for WW.

When I’m not designing or art directing, I’m trying out new food places, at music concerts, visiting museums, enjoying loooooong walks around NYC, or commuting home.