Invest In A Beautiful World
In collaboration with McCann XBC, we created the most beautiful advertising campaign in the finance industry.
Through visually compelling art direction and eloquent copy writing, we infused a message of optimism in every campaign element – highlighting beauty in places overlooked and opportunities where others see none. The advertising campaign was multi-platform, including banner ads, interactive media, print, television and online video content.
My Role
As one of the art directors on Oppenheimer Funds, I defined the imagery, layout and composition of every unit in the campaign’s digital footprint – including providing design direction on more than 9 originally produced online video units.
