Connecting With Oprah

This is the new, members-only video platform created by Weight Watchers to bring joy and inspiration to their members. Each video centers around a theme and provides insight from Oprah herself, there are also inspirational member stories, and video recipes from Oprah’s cookbook. All of that to keep the members going on their journey to lose weight and change their way of life.

My role
I led the visual design of the project, along with a Product Designer, we collaborated on the initial concepts and wireframes, user testing and iteration of the designs. I worked closely with the engineers and Product Manager to launch the best product possible.

Interacting with Oprah

This video platform also allowed the members to leave comments and reactions to Oprah or other members who were reacting to the videos.