Cigna

Agency of Record for Cigna, I art directed and designed the content for their social media accounts, advertising campaigns, and digital innovation. This was the campaign for Open Enrollment. We created Cigna Makes Sense, with the idea to help consumers understand insurance language. On top of digital ads, videos for social media, and a landing page, we also created a browser plugin that would give you the definition of some of the acronyms used in health insurance.

I led the work on the brand’s website and the consumer-facing digital product. Here’s the press release of the launch.