Honey Bunches of Oats
Character Creation, Digital and Social Media

The Bunches Family of Honey Bunches of Oats

The Honey Bunches of Oats challenge was two-fold: We needed to find a way to highlight the product’s perfectly balanced blend of ingredients while featuring the family as the focal point of the campaign. To this end, we created the Bunches Family – a “cereal” family who through their day-to-day situations full of family love, humor and fun, re-enforced the campaign’s main message: “Life tastes better in bunches”.

My Role

I led the art direction of the concept, working with a production team to create the characters. I also worked with designers to create other graphic elements using the characters of the Bunches Family.

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