The client, Comforts For Baby®, which is a private brand from Kroger Co, asked us to help them increase the brand’s Facebook community (10k-12k at that time). Understanding the intimate connection between a mother and her child, we proposed a digital tool that would allow moms to amplify those small moments shared with her baby via social media. The tool also allowed moms to enter for a chance to win a year of free diapers.
I managed two designers and led the project’s art direction – from ideation to the actual design of the final asset. I also worked with a development team on the production of the Facebook app and the microsite (for non-facebook users).